Being Geek Chic is a blog about one woman navigating the male-dominated industries of production and tech. It's written by Elizabeth Giorgi, Founder, CEO and Director of Mighteor - one of the world's first internet video production companies. Learn more about Mighteor here.
She has an eye for design, flair for digital communication strategy, and an intense fondness for her hometown: Minneapolis, MN. Meet Jennie Eukel (@jennieeukel), our Lady Geek of the Week.
Eukel’s background is rooted firmly in arts and design. She holds a BA in Studio Art and Art History and founded Twin Cities Design Scene, a blog devoted to the design inspiration, news, and resources of Minnesota’s metro. The job market has snatched up Eukel for her talent in marketing, interior design, content management, and more. Ready to be amazed? Connect with her on LinkedIn to browse her full resume.
But these days, Eukel has channeled her passion into Greenspring Media, an award-winning, multi-platform publishing company producing magazines such as Minnesota Monthly and Midwest Home. Eukel works behind-the-scenes as the Digital Media Manager, where she takes the lead creating robust strategic digital communications for the company’s publications.
Curious how Eukel found her way to Greenspring Media? Dying to know her favorite True Blood character? Read on!
Q: Your career has taken you many places, from art history, to design blogging and consultation, to online marketing. How did you discover your passion and arrive at Greenspring Media?
A: I love creating experiences for others. It is the common thread throughout my career. I started out working in art and interior design, creating experiences that people could enjoy in their homes. At the time in 2009, there wasn’t a lot of online resources that connected people to cool design news, shops and individuals, so I created a website called, Twin Cities Design Scene. I wanted to create an experience online where people could discover and support local businesses. From there I pursued my interest for being that connector and creating online experiences through storytelling and social media, and digital content…and here I am today!
Q: Where do you find inspiration in life?
A: From family, friends, and from the awesome Twin Cities culture and scenery. I love exploring and discovering new places around town.
Q: Superhero power?
A: Is being super blunt a superpower? Because I’m awesome at that. :) For real though? I’d love to be able to teleport. I hate long commutes, so it’d be perfect.
Q: If you could take any fictional character out for a drink, whom would you choose and what would you drink?
A: Eric Northman from True Blood. Who wouldn’t want to hear stories from a 1,000 year old Swedish Viking Vampire? I suppose he’d be drinking blood (or Tru Blood). I’d be drinking a St. Germain with champagne.
Q: What would you tell your 13-year-old self?
A: The zits will go away, oh, and stand up straight!
Image credit: Noelle Bakken Photography
Emma Bauer is a Being Geek Chic Contributor. Clearly, she’s got great taste. She is a PR enthusiast, dog lover, tea drinker, art appreciator, and of course, aspires to Be Geek Chic. Follow her on Twitter: @emmalynnbauer
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